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Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26 Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26

Meta Is Pulling WhatsApp Marketing Off the Cloud API. Move Now

Meta will stop delivering WhatsApp marketing messages through the Cloud API on October 13, 2027. Here's what breaks, what to migrate, and why you shouldn't wait.

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Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26 Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26

Gmail's AI Inbox Hit Work Accounts. Write Emails It Can Summarize

Gmail's AI Inbox started rolling out to paid Google Workspace users in the US on October 15, 2026. Your B2B emails now get summarized. Here's how to write for that.

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Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26 Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26

Klaviyo Composer Is Live for Everyone. Use It as an Auditor First

Klaviyo's Composer AI marketing agent went GA on October 6, 2026 for every account. Here's why its best use this month is auditing your flows, not writing campaigns.

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Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26 Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26

Outlook Now Has a Promotions Folder. Your B2B Emails May Land There

Microsoft now tags bulk promotional mail as Promotions in Exchange Online, and admins can route it to a separate folder. Here's what it means for B2B email.

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Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26 Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26

WhatsApp Replies Aren't Free Anymore. Here's How to Not Overpay

Since October 1, 2026, Meta charges for WhatsApp service messages after 1,000 free per number each month. Here's what changed and how to keep the bill sane.

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Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26 Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26

HubSpot's New Agents Only Work If Your CRM Isn't a Mess

At UNBOUND 2026, HubSpot launched Nurture, Prospecting and Campaign agents plus Context Home. The agents are only as good as your CRM data. Here's the prep work.

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Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26 Marketing Automation Wilhelm von Mayer, D.Sc. 10/27/26

Salesforce's AI SDR Answers Leads at 3 a.m. Do You Answer by Noon?

Salesforce launched job-ready Agentforce agents in September 2026, including Piper for inbound leads and Hunter for outbound. Here's what it means for your lead response.

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