Wilhelm von Mayer, D.Sc. 11/3/26 Wilhelm von Mayer, D.Sc. 11/3/26

Was Reddit your SEO shortcut? Its Google traffic is falling fast

Reddit lost over a million search referrals a week in October and plans a login wall. If your SEO plan leaned on Reddit threads, here's what to check in GA4 and where to move the effort.

Wilhelm von Mayer, D.Sc. 10/31/26 Wilhelm von Mayer, D.Sc. 10/31/26

One robots.txt line opts you out of AI training. Should you use it?

Google, Bing, OpenAI and Anthropic will honor one shared opt-out. At Google it also pulls you from Gemini citations. Read this before you touch your robots.txt.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Just Told Platforms to Stop Indexing Everything Users Make

Google updated its user-generated spam guide on October 26, 2026, telling platforms to noindex link-shared content by default. Here's who should care and what to do.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Your Rank Tracker Might Be Lying to You Right Now

Since mid-September 2026, Google has been blocking and feeding bad results to SERP scrapers. Here's what that means for your rank reports and what to trust instead.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google's September 2026 Spam Update Took Two Weeks. That's the Warning

Google's September 2026 spam update ran 14 days instead of the usual two. Here's what changed, why it hit harder, and a five-step check to run on your site this week.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Search Console Now Shows Lens and Camera Searches. Look at It

Google added a multimodal search type filter to Search Console on September 24, 2026. Here's what it counts, why product and local businesses should care, and how to use it.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Split Its Parasite SEO Penalty in Two. US Sites Still Pay

Since August 30, 2026, site reputation abuse manual actions no longer apply to searchers in the EEA. Outside Europe, nothing softened. Here's what that means for you.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Paid for Reviews? Your Star Ratings in Google Are at Risk

On July 24, 2026, Google added a review snippet rule banning fake and undisclosed incentivized reviews in markup. Here's what counts and how to audit your stars.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Dropped the AMP Cache. Time to Ask If You Need AMP at All

Since July 1, 2026, Google Search sends AMP clicks straight to publisher-hosted pages, not the AMP cache. Here's what changed and how to decide if AMP still earns its keep.