Wilhelm von Mayer, D.Sc. 11/1/26 Wilhelm von Mayer, D.Sc. 11/1/26

Gemini Stopped Tagging Its Links. Your AI Traffic Now Looks Direct

For about three weeks Gemini added utm_source=gemini to cited links. Now it doesn't, and iPhone visits land in Direct. Here's how to still see that traffic in GA4.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

GA4 Can Finally Block Spam Domains. One Wrong Entry Deletes Real Sales

GA4 now supports Include filters for hostnames, so only approved domains can send data. It kills spam, but it can also permanently drop checkout data.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

GA4 Dashboards Are Here. Build One Page Your Boss Will Actually Read

GA4 now has drag-and-drop dashboards, capped at 15 cards on standard properties. That limit is a gift if you use it to focus on the numbers that drive revenue.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Signals No Longer Guards Your Ad Data. Consent Mode Does

Since June 15, 2026, Consent Mode's ad_storage is the only control over Google Ads cookies from GA4. If your consent defaults are wrong, you're sharing more than you think.