What Google's weaker AI Mode ad revenue means for your budget
Google's business chief blamed "lower monetization" in AI Mode for part of a slower Search quarter. Multiturn ads are its answer. Here's what to tighten in your account now.
Budget Changes Don't Reset Learning, Says Google. Stop Babysitting.
Google rewrote its Smart Bidding learning docs in October 2026. Budget and target edits don't trigger learning, and the status caps at 7 days. Here's how to manage bids now.