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Tracking & Analytics Wilhelm von Mayer, D.Sc. 10/27/26 Tracking & Analytics Wilhelm von Mayer, D.Sc. 10/27/26

Google Changed How GTM Handles gtag Config. Your Triggers May Misfire

Since October 8, every GTM container initializes on load and gtag config calls show up as dataLayer events. Here's how to find the tags that will double-fire.

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