Google pulled AI Overviews off the top of brand searches. Now what?
On desktop, many brand AI Overviews now sit in the right column and your site is back on top. Google's PMax docs changed the same week. Two checks to run before anyone calls it a win.
ChatGPT Ads Can Now Swap Your Landing Page Without Asking
Since October 30, OpenAI can rewrite headlines, translate copy and change the destination URL of self-serve ChatGPT ads. One toggle controls it. Here's when we'd leave it on.
Should Your Business Build an App for Google's AI Mode?
Google opened a preview that lets outside apps work inside Gemini and AI Mode. In Search it's US and English only for now. Who should apply, and who should save the money.
ChatGPT Ads Now Run in 89 Countries. Your Competitors Noticed.
OpenAI expanded ChatGPT Ads to 26 more countries on October 21, 2026, and says over 100,000 advertisers have used it. Here's how to decide whether to test it.
AI Overviews Now Show on 88% of Buying Searches. Plan for It.
A Semrush study published October 21, 2026 found AI Overviews on 88% of tracked commercial keywords, up from about 46% a year earlier. Here's what that means for your sales pages.
Three New Studies Say AI Traffic Is Tiny. Don't Misread Them.
October 2026 studies found ChatGPT sends a fraction of Google's traffic but converts well. Here's how to read the data and where to put your AI search budget.
Google Is Putting More Links in AI Mode. Most Sites Won't Get Them.
On October 15, 2026 Google moved links higher in AI Mode and AI Overviews and started testing an official-sites box. Here's who wins those clicks and how to be one of them.
Google's Universal Cart Is Live. Is Your Store Even in It?
Google launched Universal Cart in AI Mode and Gemini on October 15, 2026. Shoppers can now fill one cart across many stores. Here's what merchants need to do before the holidays.
ChatGPT Search Just Found Millions of Pages Nobody Linked To
Cloudflare and OpenAI reported on October 15, 2026 that a pilot added hundreds of millions of new pages to ChatGPT search. Here's what it means for small sites with few backlinks.
Google Now Answers Your Brand Name Before Your Site Does
Ahrefs found AI Overviews on 82.91% of U.S. desktop branded searches by late September 2026. Wikipedia, YouTube and LinkedIn shape what they say. Here's how to take back control.
A Court Just Let AI Agents Shop For Your Customers. Get Ready.
On August 4, 2026 the Ninth Circuit lifted Amazon's injunction against Perplexity's Comet shopping agent. Here's why that matters for any business that sells online.