Wilhelm von Mayer, D.Sc. 11/4/26 Wilhelm von Mayer, D.Sc. 11/4/26

Reddit now puts ads in its search results. Is your brand ready?

Reddit's new search ads match your product to what people type, not to keywords you bid on. Few advertisers are in yet. Here's what to set up before the doors open.

Wilhelm von Mayer, D.Sc. 10/31/26 Wilhelm von Mayer, D.Sc. 10/31/26

TikTok now ranks restaurants from 40M posts. You can't pay to get in

Must Eat launched in three US metros with no paid listings. If you run a restaurant, what customers post about you now feeds a ranking. Here's what to fix first.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Instagram Now Allows 90-Minute Videos. Don't Make One Yet.

Instagram is testing Features, horizontal videos up to 90 minutes that link from Reels. Here's what changed and how a local business or brand should actually use it.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Meta's AI Can Edit Your Ads. From Oct 30, the Mistakes Are Yours.

Meta's new terms make advertisers solely responsible for changes its AI makes to ads, and product browsing turns on by default. Here's how to audit your account before Black Friday.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

TikTok Wants to Close the Sale Without Your Website

TikTok announced Buy Direct checkout, an AI Shopping Assistant, Agentic Leads and a US ad network opening. Here's what's confirmed and how to prepare without overspending.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

YouTube Shorts Now Has Seasons. Most Brands Will Ignore It.

YouTube now lets creators organize Shorts into seasons and episodes, plus a Gemini-powered editing assistant. Here's how a business can use episodic Shorts to build repeat viewers.