Was Reddit your SEO shortcut? Its Google traffic is falling fast
Reddit lost over a million search referrals a week in October and plans a login wall. If your SEO plan leaned on Reddit threads, here's what to check in GA4 and where to move the effort.
What Google's weaker AI Mode ad revenue means for your budget
Google's business chief blamed "lower monetization" in AI Mode for part of a slower Search quarter. Multiturn ads are its answer. Here's what to tighten in your account now.
Can You Keep Your Google Ads Out of AI Mode? Not Really.
AI Mode ads just reached 10 more countries and US follow-up questions. Search, Shopping and PMax are in by default. A few controls still matter, and this week is the time to use them.
Google Is Putting More Links in AI Mode. Most Sites Won't Get Them.
On October 15, 2026 Google moved links higher in AI Mode and AI Overviews and started testing an official-sites box. Here's who wins those clicks and how to be one of them.
Exact and Phrase Match Can Now Show in AI Mode (In a Test)
Google confirmed a small test letting exact and phrase match keywords serve text ads in AI Mode. It changes the "you need broad match to show up in AI" story. Here's what to do.