Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

AI Overviews Now Show on 88% of Buying Searches. Plan for It.

A Semrush study published October 21, 2026 found AI Overviews on 88% of tracked commercial keywords, up from about 46% a year earlier. Here's what that means for your sales pages.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Three New Studies Say AI Traffic Is Tiny. Don't Misread Them.

October 2026 studies found ChatGPT sends a fraction of Google's traffic but converts well. Here's how to read the data and where to put your AI search budget.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Meta Is Pulling WhatsApp Marketing Off the Cloud API. Move Now

Meta will stop delivering WhatsApp marketing messages through the Cloud API on October 13, 2027. Here's what breaks, what to migrate, and why you shouldn't wait.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Budget Changes Don't Reset Learning, Says Google. Stop Babysitting.

Google rewrote its Smart Bidding learning docs in October 2026. Budget and target edits don't trigger learning, and the status caps at 7 days. Here's how to manage bids now.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

PMax Will Now Grab Your Videos and Images. Here's the Off Switch.

Performance Max can add up to 10 crawled videos per asset group, and image extraction turns on by default for new campaigns from December 4. Here's what to review before Q4 peaks.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Your Rank Tracker Might Be Lying to You Right Now

Since mid-September 2026, Google has been blocking and feeding bad results to SERP scrapers. Here's what that means for your rank reports and what to trust instead.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Is Putting More Links in AI Mode. Most Sites Won't Get Them.

On October 15, 2026 Google moved links higher in AI Mode and AI Overviews and started testing an official-sites box. Here's who wins those clicks and how to be one of them.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google's Universal Cart Is Live. Is Your Store Even in It?

Google launched Universal Cart in AI Mode and Gemini on October 15, 2026. Shoppers can now fill one cart across many stores. Here's what merchants need to do before the holidays.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

ChatGPT Search Just Found Millions of Pages Nobody Linked To

Cloudflare and OpenAI reported on October 15, 2026 that a pilot added hundreds of millions of new pages to ChatGPT search. Here's what it means for small sites with few backlinks.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Gmail's AI Inbox Hit Work Accounts. Write Emails It Can Summarize

Gmail's AI Inbox started rolling out to paid Google Workspace users in the US on October 15, 2026. Your B2B emails now get summarized. Here's how to write for that.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Ads Finally Lets You Cap Display and Partner Spend

New channel prioritization controls let you rank Search, partners and Display, and cap low-priority spend. Display expansion changes in February 2027. Here's how to set it up.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

AI Max Search Terms Now Show Where Each Click Came From

Google's AI Max search terms report is adding source columns that show whether queries, landing pages and ad text came from you or from AI Max. Here's how to use them to cut waste.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Now Pulls Coupons From Your Site Into Your Ads. Check Yours.

Since October 12, Google Ads can lift discounts from your website and show them in Search and PMax ads. Here's who's affected and how to stay in control of your margin.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

GTM's New Optimize Button: Click It, but Not Blindly

Google now lets Tag Manager containers send data straight to Google destinations, skipping the extra gtag.js load. Here's how to opt in without breaking conversions.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google's September 2026 Spam Update Took Two Weeks. That's the Warning

Google's September 2026 spam update ran 14 days instead of the usual two. Here's what changed, why it hit harder, and a five-step check to run on your site this week.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Changed How GTM Handles gtag Config. Your Triggers May Misfire

Since October 8, every GTM container initializes on load and gtag config calls show up as dataLayer events. Here's how to find the tags that will double-fire.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Klaviyo Composer Is Live for Everyone. Use It as an Auditor First

Klaviyo's Composer AI marketing agent went GA on October 6, 2026 for every account. Here's why its best use this month is auditing your flows, not writing campaigns.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

TikTok Wants to Close the Sale Without Your Website

TikTok announced Buy Direct checkout, an AI Shopping Assistant, Agentic Leads and a US ad network opening. Here's what's confirmed and how to prepare without overspending.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Now Answers Your Brand Name Before Your Site Does

Ahrefs found AI Overviews on 82.91% of U.S. desktop branded searches by late September 2026. Wikipedia, YouTube and LinkedIn shape what they say. Here's how to take back control.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Outlook Now Has a Promotions Folder. Your B2B Emails May Land There

Microsoft now tags bulk promotional mail as Promotions in Exchange Online, and admins can route it to a separate folder. Here's what it means for B2B email.