Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

WhatsApp Replies Aren't Free Anymore. Here's How to Not Overpay

Since October 1, 2026, Meta charges for WhatsApp service messages after 1,000 free per number each month. Here's what changed and how to keep the bill sane.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Search Console Now Shows Lens and Camera Searches. Look at It

Google added a multimodal search type filter to Search Console on September 24, 2026. Here's what it counts, why product and local businesses should care, and how to use it.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

YouTube Shorts Now Has Seasons. Most Brands Will Ignore It.

YouTube now lets creators organize Shorts into seasons and episodes, plus a Gemini-powered editing assistant. Here's how a business can use episodic Shorts to build repeat viewers.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Can Now Freeze Your Reviews. Here's How Not to Get Caught.

Google is emailing businesses when it detects a spike in spam reviews, removing them and pausing new reviews. Appeals are slow. Here's how to protect your rating.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

GA4 Can Finally Block Spam Domains. One Wrong Entry Deletes Real Sales

GA4 now supports Include filters for hostnames, so only approved domains can send data. It kills spam, but it can also permanently drop checkout data.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

HubSpot's New Agents Only Work If Your CRM Isn't a Mess

At UNBOUND 2026, HubSpot launched Nurture, Prospecting and Campaign agents plus Context Home. The agents are only as good as your CRM data. Here's the prep work.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Salesforce's AI SDR Answers Leads at 3 a.m. Do You Answer by Noon?

Salesforce launched job-ready Agentforce agents in September 2026, including Piper for inbound leads and Hunter for outbound. Here's what it means for your lead response.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Now Scores Your Data Strength. Here's How to Raise Yours

Google wants three things from you: tag gateway, a CRM connected through Data Manager, and enhanced conversions. What's real, what's hype, and the setup order we'd use.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

GA4 Dashboards Are Here. Build One Page Your Boss Will Actually Read

GA4 now has drag-and-drop dashboards, capped at 15 cards on standard properties. That limit is a gift if you use it to focus on the numbers that drive revenue.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Meridian GeoX Is Free Now. Stop Trusting Platform-Reported ROAS

Google's open-source geo-testing tool, Meridian GeoX, is now generally available. Here's what it does, who should use it, and how to run your first holdout test.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Exact and Phrase Match Can Now Show in AI Mode (In a Test)

Google confirmed a small test letting exact and phrase match keywords serve text ads in AI Mode. It changes the "you need broad match to show up in AI" story. Here's what to do.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Split Its Parasite SEO Penalty in Two. US Sites Still Pay

Since August 30, 2026, site reputation abuse manual actions no longer apply to searchers in the EEA. Outside Europe, nothing softened. Here's what that means for you.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Microsoft Ads Launched AI Max. Your Google Import Might Turn It On.

AI Max for Search is now available in Microsoft Advertising and on by default for new Search campaigns. Google imports can carry settings over. Here's how to keep control.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Apple Maps Ads Are Live. Your Free Listing Just Got Pushed Down.

Apple now sells ads at the top of Maps search in the US and Canada. Here's who can buy them, who can't, and what to fix in Apple Business Connect first.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

A Court Just Let AI Agents Shop For Your Customers. Get Ready.

On August 4, 2026 the Ninth Circuit lifted Amazon's injunction against Perplexity's Comet shopping agent. Here's why that matters for any business that sells online.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Search Console Now Tracks Your YouTube, TikTok and Instagram Posts

Google launched platform properties in Search Console, now available to everyone. See which searches lead people to your social and video posts, and how to use that data.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Paid for Reviews? Your Star Ratings in Google Are at Risk

On July 24, 2026, Google added a review snippet rule banning fake and undisclosed incentivized reviews in markup. Here's what counts and how to audit your stars.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Dropped the AMP Cache. Time to Ask If You Need AMP at All

Since July 1, 2026, Google Search sends AMP clicks straight to publisher-hosted pages, not the AMP cache. Here's what changed and how to decide if AMP still earns its keep.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Signals No Longer Guards Your Ad Data. Consent Mode Does

Since June 15, 2026, Consent Mode's ad_storage is the only control over Google Ads cookies from GA4. If your consent defaults are wrong, you're sharing more than you think.