Wilhelm von Mayer, D.Sc. 11/1/26 Wilhelm von Mayer, D.Sc. 11/1/26

Gemini Stopped Tagging Its Links. Your AI Traffic Now Looks Direct

For about three weeks Gemini added utm_source=gemini to cited links. Now it doesn't, and iPhone visits land in Direct. Here's how to still see that traffic in GA4.

Wilhelm von Mayer, D.Sc. 10/30/26 Wilhelm von Mayer, D.Sc. 10/30/26

Should Your Business Build an App for Google's AI Mode?

Google opened a preview that lets outside apps work inside Gemini and AI Mode. In Search it's US and English only for now. Who should apply, and who should save the money.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Business Home Is Here. Most Owners Will Waste It.

Google is testing Business Home, a Gemini-powered hub that ties your Business Profile, Ads, YouTube and Merchant Center together. Here's what it does and how to get ready.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google's Universal Cart Is Live. Is Your Store Even in It?

Google launched Universal Cart in AI Mode and Gemini on October 15, 2026. Shoppers can now fill one cart across many stores. Here's what merchants need to do before the holidays.