Reddit now puts ads in its search results. Is your brand ready?
Reddit's new search ads match your product to what people type, not to keywords you bid on. Few advertisers are in yet. Here's what to set up before the doors open.
Google pulled AI Overviews off the top of brand searches. Now what?
On desktop, many brand AI Overviews now sit in the right column and your site is back on top. Google's PMax docs changed the same week. Two checks to run before anyone calls it a win.
Your server-side GTM will hand Google Ads full IPs from Jan 11
Google Ads, Floodlight and other Google ad tags get unredacted visitor IPs from server containers by default in January. Analytics keeps redaction. Here's how to check if you're in scope.
Was Reddit your SEO shortcut? Its Google traffic is falling fast
Reddit lost over a million search referrals a week in October and plans a login wall. If your SEO plan leaned on Reddit threads, here's what to check in GA4 and where to move the effort.
Google's AI may soon answer your customers' texts from Maps
The agent replies from whatever your Business Profile says, stale hours included, and it only works on RCS phones. Five checks to run before you switch it on.
What Google's weaker AI Mode ad revenue means for your budget
Google's business chief blamed "lower monetization" in AI Mode for part of a slower Search quarter. Multiturn ads are its answer. Here's what to tighten in your account now.
Gemini Stopped Tagging Its Links. Your AI Traffic Now Looks Direct
For about three weeks Gemini added utm_source=gemini to cited links. Now it doesn't, and iPhone visits land in Direct. Here's how to still see that traffic in GA4.
ChatGPT Ads Can Now Swap Your Landing Page Without Asking
Since October 30, OpenAI can rewrite headlines, translate copy and change the destination URL of self-serve ChatGPT ads. One toggle controls it. Here's when we'd leave it on.
TikTok now ranks restaurants from 40M posts. You can't pay to get in
Must Eat launched in three US metros with no paid listings. If you run a restaurant, what customers post about you now feeds a ranking. Here's what to fix first.
One robots.txt line opts you out of AI training. Should you use it?
Google, Bing, OpenAI and Anthropic will honor one shared opt-out. At Google it also pulls you from Gemini citations. Read this before you touch your robots.txt.
Should Your Business Build an App for Google's AI Mode?
Google opened a preview that lets outside apps work inside Gemini and AI Mode. In Search it's US and English only for now. Who should apply, and who should save the money.
Your Google Profile May Be Sending Orders to Apps You Dropped
Restaurants can now switch off each delivery app on their Business Profile, with separate pickup and delivery toggles. Here's the 15-minute audit to run before your next busy weekend.
Your Meta ROAS Could Jump Nov 12 Without a Single Extra Sale
A new Events Manager setting turns on by default and matches more purchases to your ads. Here's the 15-minute check to run before Black Friday muddies your reports.
Can You Keep Your Google Ads Out of AI Mode? Not Really.
AI Mode ads just reached 10 more countries and US follow-up questions. Search, Shopping and PMax are in by default. A few controls still matter, and this week is the time to use them.
Instagram Now Allows 90-Minute Videos. Don't Make One Yet.
Instagram is testing Features, horizontal videos up to 90 minutes that link from Reels. Here's what changed and how a local business or brand should actually use it.
Google Just Told Platforms to Stop Indexing Everything Users Make
Google updated its user-generated spam guide on October 26, 2026, telling platforms to noindex link-shared content by default. Here's who should care and what to do.
Google's AI Now Writes Review Summaries Into Your Search Ads
Google is adding AI-written, positive-only review summaries to Search ads in the US, UK, Australia and India. You can't edit them. Here's what to fix before they show up.
Google Business Home Is Here. Most Owners Will Waste It.
Google is testing Business Home, a Gemini-powered hub that ties your Business Profile, Ads, YouTube and Merchant Center together. Here's what it does and how to get ready.
Meta's AI Can Edit Your Ads. From Oct 30, the Mistakes Are Yours.
Meta's new terms make advertisers solely responsible for changes its AI makes to ads, and product browsing turns on by default. Here's how to audit your account before Black Friday.
ChatGPT Ads Now Run in 89 Countries. Your Competitors Noticed.
OpenAI expanded ChatGPT Ads to 26 more countries on October 21, 2026, and says over 100,000 advertisers have used it. Here's how to decide whether to test it.